S M A R T E S
  • Tyson Andrews
  • May 28, 2025

Sales operations teams are under growing pressure to process customer orders faster, with fewer errors and less manual effort. Yet even in companies running NetSuite, a significant bottleneck remains: converting purchase orders, quotes, or spreadsheets into actual Orders. A NetSuite OCR Order Entry solution changes that.

Customers often email PDFs, Excel files, or Word documents containing order information—and someone on your team has to open the file, read it, and manually enter each line into NetSuite. This slows down your entire sales cycle and exposes your business to costly errors.

Smartes offers a fully integrated solution that automates the conversion of unstructured documents into validated, ready-to-process orders inside NetSuite. In this blog, we’ll walk through the inefficiencies of traditional order intake, how OCR solves the problem, and why automating document-based order entry unlocks a smarter sales operation.

The Manual Gap Between Order and Action

NetSuite excels at managing structured data—Sales Orders, Customers, Items, Pricing—but it assumes that data enters the system in an orderly fashion. In practice, most sales activity still begins with a document. A typical quote-to-order scenario looks like this:

  1. A customer emails a PDF or Excel order
  2. A sales coordinator downloads and opens the file
  3. They manually enter the details into a NetSuite order record
  4. They verify items, pricing, and shipping terms
  5. The order is submitted and processed

This workflow is both time-consuming and error-prone. And it only gets worse as order volumes grow. Common issues include:

  • Data entry mistakes
  • Delayed response times
  • Duplicate entries or lost orders
  • Reduced capacity for higher-value sales tasks

Even though NetSuite can automate much of the order process once data is in the system, getting that data in manually is what slows everything down.

Why Document-Based Orders Are Still Common

Despite the rise of portals and EDI, most customers still submit orders by email. It’s convenient, flexible, and universally used. And customers aren’t likely to change their behavior just because you adopted a new ERP.

They’ll continue to send:

  • Signed quotes in PDF format
  • Purchase orders in Excel
  • SKU lists in CSV
  • Informal requests in Word documents

This means your internal team must bridge the gap between what the customer provides and what NetSuite requires. That’s where NetSuite OCR Order Entry from Smartes makes all the difference.

How Smartes Automates NetSuite OCR Order Entry

Smartes eliminates the manual keying of orders by converting incoming documents directly into Sales Orders inside NetSuite.

Here’s how it works:

  1. Email or Upload Intake
    Customers send order documents to a designated email address managed by Smartes, or your team uploads them directly through the interface.
  2. OCR and Data Extraction
    Our system detects the document format—PDF, Excel, CSV, Word—and uses advanced OCR technology to extract key information: customer ID, item codes, quantities, pricing, delivery dates, and terms.
  3. Business Rule Validation
    Smartes validates extracted data against your NetSuite records. For example, it confirms item availability, customer details, pricing rules, and mandatory fields. It also triggers internal NetSuite workflows to populate fields the customer may not provide.
  4. Sales Order Creation in NetSuite
    Once validated, the solution automatically creates a fully populated order record in your NetSuite environment. Your team can review and approve it—no data entry needed.
  5. Exception Handling and Manual Review
    If any values are missing, ambiguous, or fail validation, the system flags the document and routes it into a manual review workflow for correction—without blocking the flow of clean orders.

Native Integration with Your NetSuite Workflows

Smartes doesn’t operate as a bolt-on tool or a disconnected OCR engine. It was purpose-built for NetSuite users.

The solution:

  • Aligns with your custom forms, fields, and transaction types
  • Supports your approval and fulfillment workflows
  • Automatically populates missing fields using NetSuite logic
  • Adheres to your pricing and customer rules
  • Works within the environment your team already knows

Because we leverage native NetSuite capabilities, you don’t have to rebuild your process around the tool—we configure the tool to work within your process.

Why Businesses Choose Smartes for NetSuite OCR Order Entry

Smartes helps sales and operations teams eliminate one of the most frustrating gaps in the order management cycle. Here’s what sets it apart:

1. Speed

Incoming documents are parsed and converted into orders easily, significantly reducing lead time from quote to order.

2. Accuracy

By validating extracted data against live NetSuite records, the system eliminates most common errors before they happen.

3. Scalability

Whether you’re handling 20 or 200 documents per week, Smartes scales effortlessly without adding headcount.

4. Flexibility

The system supports multiple file types and layouts. It learns over time, adapting to new vendors and customer formats with minimal effort.

5. Full Audit Trail

Every document processed is logged with timestamps, extracted values, exceptions, and resolution history—giving you full transparency and compliance readiness.

The Bigger Picture: Sales Operations Without Bottlenecks

Implementing NetSuite OCR Order Entry is more than a technical improvement—it’s a strategic shift. It frees up internal teams to focus on customer engagement, proactive selling, and high-value tasks rather than administrative overhead.

Your customers continue sending orders as they always have. Behind the scenes, Smartes turns those documents into clean, structured NetSuite transactions, automatically. It’s a frictionless experience that makes your sales operation faster, more reliable, and better aligned with the digital expectations of your customers.

Automate What Slows You Down

Your ERP is only as efficient as the data that enters it. And if your team is still manually entering orders from PDFs and spreadsheets, you’re losing valuable time and increasing the risk of costly mistakes.

NetSuite OCR Order Entry with Smartes closes that gap. It removes manual work, accelerates the order cycle, and ensures every transaction starts with clean, accurate data.

Whether you’re a high-volume sales team or a growing operation looking to scale, automating the document-to-order process is one of the fastest, most impactful improvements you can make. Contact us to learn how you can install this solution in your NetSuite environment.

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